Congratulations to LiuGong for this, their first article in the Wall Street Journal. After months of tradeshow interviews, releases and follow-through from Clear Blue and the LiuGong marketing team, this coverage of a Chinese construction equipment company gives them a leg up in North America. This article appeared on the front page of today’s online version and on the front page of today’s Marketplace section in the printed version.
Once upon a time nearly all of us were interns. We made coffee, answered phones, went on emergency trips to Staples for ink cartridges AND somehow, in the midst of all that, had some of the most valuable and educational experiences of our academic and professional careers.
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Does the sun ever shine in Liuzhou? Not that we know of… Thankfully, it hasn’t thrown the crew off too much, we knew to expect weather like this in December. Today, we made great progress, especially once all the machines arrived. We captured application shots of the 816 Tier III Wheel Loader, the 906 Excavator and the smaller 904 Excavator, all at a remote quarry site in the Liuzhou countryside. Tomorrow, we’ll spend the whole day at the forklift factory shooting the CLG2015AT and the CLG2030LPG. Should be able to stay relatively dry there, it will be a nice change.
It’s just a little cold and rainy in Liuzhou, but we’ll manage. Good thing everyone brought their boots, umbrellas and lighting equipment. Really, the trip over went extremely smooth all things considered. After a little run in with the TSA, a few hiccups with non-essential supplies and one small flight delay the team made it, luggage and all!
They have already been to the forklift factory and the quarry for some application shots and are putting in close to 12hrs a day. They’ll keep up that pace for the next two weeks…we’re going to have some tired photographers and videographers when they come home the second week in February.
Robin heads over on February 1st to interview Mr. Zeng, we should have some good footage from that, and lend her creative genius to the whole project.
Stories and specifics will go up as we get them, if we’re lucky, we might even get some pictures.
Stay warm.
Ladies and gentleman, we need a little help. We are sending a team to China on Saturday for a huge 2010 photo/video shoot for one of our construction equipment manufacturer clients and we need some North Carolina gift ideas for the executives. What do you think? Any great suggestions? I wonder if they like BBQ…
