Clear Blue, Inc.
-
09:16:55 am on March 2, 2011 |
We all know the key to a successful social media campaign starts and ends with content. It’s the one piece of the puzzle most often neglected in companies’ social media exploits. Surprising, since it seems fairly obvious, right? Think about it. YouTube without videos? Flickr without photos? Twitter without a conversation? FourSquare without a place to go?
A blog without insight. Hmm.
Content is King. Relevant, insightful, dynamic content. Content that gives a reader a reason to come back for more, again and again. Content that is real and engaging. Expert.
In that vein, we’re going to start mixing things up a little bit for the next few months. Every week a new post will go up on our blog, and subsequently, Facebook and Twitter. The posts will be written by a subject-matter expert at Clear Blue. And, to be clear, by team members, we don’t mean just the intern (which is often what happens in many companies), although he’s going to have to write one or two too.
Among others, our Creative Director, Design Director, Account Supervisor, Media Director, e-Commerce Strategist, and yes, even Robin our President will be contributing to a topic tied directly to her area of expertise.
So, grab your reading glasses, sit back and let’s start a few conversations.
Advertisement
